Categories: Photo Business
In the last few weeks, a very new, but long-discussed strategy to affect Rights Managed Licensing has finally been enabled by placing it’s first legs on the ground. In an attempt to answer the market-driven “easy” solution offered by Royalty Free licensing, the PLUS group has come up with “Plus Packs“. These are designed to make the process of purchasing managed rights easy, both for buying and tracking. Oh here, let them tell you:
â€œPLUS Packs introduce a universal licensing standard for a streamlined form of image licensing. With licensors of all sizes worldwide offering the same conveniently standardized, numbered packages, Rights Managed image licensing will be easier than ever.â€
See the Standards Library and Media Matrix at http://www.useplus.com
A recent discussion on a pro forum had one photographer commenting on the early demise of the PLUS SystemÂ within two weeks of the announced availability, because he basically hadn’t yet seen anything sweep into action. It wasÂ a sort-of, “Where’s all the hype? Where’s all the media? Where’s all the photographers clambering aboard?.â€ Quick to answer the call in the vein of “My early death has been misreported and greatly exaggerated”, one spokesperson basically said, “Hey, give us a break; it’s only been two weeks”.
While I chuckled from the sidelines during this exchange, it did get me to thinking that we could be seeing the start of a quiet revolution. Between the Plus Packs and Getty’s Rights-Ready Licensing model, maybe Rights Managed photographers will have a chance to stay in the Buyers game of “Simple & Easy”. Read the rest of this post »