Categories: ART, Books, Photo Business, Reviews
Picture: Freshly framed fine art photographic print getting ready for shipment to a client.
I wanted to share with you this post about a book I recently had a chance to review. Crusade for Your Art – Best Practices for Fine Art Photographers is written by Jennifer Schwartz, and includes contributions from more than two dozen notable photographers, editors, publishers, and gallery directors. Jennifer is also the founder and Executive Director of CursadeforArt.org, a non-profit organization dedicated to connecting artists and their artwork together with new audiences. And while I don’t consider myself a true ‘Fine Art’ photographer, I’ve had enough experience selling fine art prints and dealing with a variety of galleries over my 25 years to feel like I have a pretty solid handle on what it takes to enter this niche of the art world.
Crusade for Your Art – Best Practices for Fine Art Photographers is just over 100 pages of an easy to read, well-written guide to successfully entering the world of Fine Art Photography. It seems best targeted for those who have already developed a strong passion for photography as a medium, and those who are looking into avenues of creating and selling photographic works as fine art prints. The first third of the book addresses some of the very basic and primary considerations such as what it means to establish a body of work, editing that work, and then moving on to more technical aspects like identifying what choices can be made regarding sizing, whether you should do limited editions, and pricing your work. She also addresses some of the other important supporting aspects which will help to establish any artist like the need for a website and a presence on Social Media sites. The meat of the book is tailored to Read the rest of this post »